Franchise & Retail Partnerships · Italian leather goods & accessories
Florentine leather craft since 1954, reinterpreting the handbag through imagination, colour and invention.
Braccialini was founded in Florence in 1954, within the city's historic leather-goods district. From its earliest handbags, the brand distinguished itself through experimentation, imagination and an unconventional approach to Italian craftsmanship.
Across generations of collections, Braccialini has continued to reinterpret the handbag through inventive materials, vivid colours, unexpected forms and intricate decorative techniques. Its creations often transform everyday objects, architecture, nature and fantasy into expressive accessories, giving each design a strong personality and a story of its own.
While remaining faithful to the traditions of Florentine leather craftsmanship, Braccialini has continually evolved its creative language and anticipated new expressions of women's fashion. This combination of artistry, quality and originality established the brand internationally as a distinctive name in Italian leather goods.
In 2017, Braccialini entered a new chapter by joining Graziella Holding, bringing together two Tuscan traditions of craftsmanship and creativity. Today, the Braccialini world continues to celebrate Italian artistry through handbags and accessories that combine elegance, femininity, colour and imagination.
Lui o Lei’s role
Lui o Lei opened the first Braccialini flagship store in the Middle East, as a mono-brand concept, before the brand had established a regional presence.