Franchise & Retail Partnerships · Luxury fashion & lifestyle

PHILIPP PLEIN

A global luxury house built outside the traditional fashion establishment, introduced to the Middle East by Lui o Lei.

PHILIPP PLEIN is a global luxury fashion and lifestyle brand founded by German designer and entrepreneur Philipp Plein. His unconventional journey began not in fashion, but in furniture and interior design, where one of his earliest commercial successes was a luxury dog bed. His creative vision soon expanded into fashion, with the sparkling skull emerging as one of the brand's earliest and most recognisable signatures.

Built outside the traditional fashion establishment, PHILIPP PLEIN became known for challenging convention and creating its own distinctive expression of modern luxury. The brand combines bold design, elaborate craftsmanship and a fearless visual identity, presented through spectacular runway shows and immersive experiences that unite fashion, music, entertainment and popular culture.

Today, the PHILIPP PLEIN universe extends across ready-to-wear for men, women and children, alongside footwear, accessories, watches, jewellery, eyewear, fragrances, interiors and hospitality. Its identity remains defined by confidence, individuality and an unapologetic determination to create luxury without compromise.

Lui o Lei’s role

Lui o Lei identified PHILIPP PLEIN at an early stage and opened the brand's first flagship store in the Middle East, as a mono-brand concept.