Patrizia Pepe was founded in Florence in 1993 through the creative passion of Patrizia Bambi and the entrepreneurial vision of Claudio Orrea. From the beginning, the name “Pepe” expressed the brand's irreverent and sensual identity: a world built around contrasts, unexpected details and a distinctly contemporary idea of femininity.

The brand was created for women who move effortlessly from morning to evening, combining everyday practicality with glamour. Its collections celebrate a woman who is sensual yet independent, courageous, self-aware and urban — someone who experiments with fashion while remaining true to her own personality.

Patrizia Pepe's design language is defined by refined colours, sinuous silhouettes, expressive prints and carefully considered details. Each collection is developed through continuous research into materials, construction and form, with every garment conceived to enhance the body and create an emotional connection with the wearer.

In 2012, the brand introduced the Fly symbol, now one of its most recognisable icons. Chosen for its lightness, boldness, speed, resilience and capacity to adapt, the Fly represents the free-spirited, curious and irreverent attitude at the heart of Patrizia Pepe.