Primavera is Lui o Lei's own luxury laundry and garment care house, created from a simple observation drawn from twenty-five years in luxury retail: the care a garment receives after it leaves the boutique determines how long it stays worth owning.

The house applies specialist handling to pieces that conventional laundering is not equipped for — structured tailoring, delicate embellishment, fine knitwear, leather and the couture detail that defines the brands the group represents.